
You can find out about the band at http://www.sanctusreal.com.
A place for sharing thoughts and ideas related to my spiritual journey. Most will be related to faith and church life, especially as it is being lived out at Dodge Park Church.
The notes caught my attention. The top page was titled 7 Principles of Marketing. Our recent emphasis on creating a marketing strategy compelled me to read them. His basic theme was that if you are reaching out to people you have to communicate something that they need. He chose Positive Thinking as a marketing technique. He felt it was what people needed.
It worked. People have come to his
I attended this annual conference twice. Both times I left deeply impressed by Schuller’s passion to win people to Jesus. People who only know him or his ministry through television or writing do not really see his heart.
Positive thinking became his marketing tool to interest and to attract people. It served as a hook. The message has always been the Gospel of Jesus.
Here are the 7 principles of marketing he taught that day: